Home » Africa: Cross River State Tourism Bureau Announces Short-Term Plan to Revitalise Tourism Industry

Africa: Cross River State Tourism Bureau Announces Short-Term Plan to Revitalise Tourism Industry

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Cross River State Tourism Bureau

The Cross River State Tourism Bureau (CRSTB), has announced a dynamic short-term plan aimed at reigniting the tourism sector, fostering private sector engagement, and reaffirming its commitment to making Cross River State a premier tourist destination.

Managing Director, CRSTB, Mr. Ojoi Ekpenyong in a statement said, the plan which is set to commence will focuses on immediate actions to boost the state’s tourism industry.

He said, the bureau will be engaging the private sector and regaining their trust through a series of strategic initiatives.

“I will like to seize this moment to thank His Excellency, Sen. Prince Bassey Otu, the Executive Governor of Cross River State for the privilege to lead the bureau and contribute my quota to the tourism ecosystem of the state. It is indeed the era of sweetness and our tourism plans have been strategized in line with the vision of His Excellency for the state.

READ: Africa: Cross River State Governor Initiates Plans for Carnival Calabar 2023 with Potential Turkish Investors on Board

“I am dedicated to engaging the private sector and regaining their trust through a series of strategic initiatives designed to yield quick and tangible results. Recognising the significance of the tourism industry for the state’s economic growth and cultural vibrancy, I have outlined a comprehensive plan with the following key activities:

1. Strengthening Stakeholder Relationships:
We will initiate dialogues with key private sector stakeholders, including hoteliers, tour operators, and restaurant owners, to understand their concerns and ideas.

2. Showcasing Existing Attractions:
A renewed focus on promoting and enhancing existing tourism attractions across the state will be a central component of the plan.

3. Encouraging Private Sector Investment:
Investment promotion forums and conferences will be organised to attract private sector investment in tourism infrastructure and services.

READ: News: Calabar Presbyterian Church Urge Local Govt. Chairman Not To Change Street Named After Missionary, Goldie

4. Public-Private Partnerships (PPPs):
We will actively explore opportunities for PPPs to develop and manage various tourism projects in collaboration with the private sector.

5. Marketing Campaigns:
Short-term marketing campaigns targeting regional and national tourists will be launched, featuring special promotions and discounts.

6. Training and Capacity Building:
The Bureau will provide training programs focusing on enhancing service quality and sustainable tourism practices in partnership with the private sector.

7. Leveraging Events and Festivals:
We will partner Carnival Calabar and other local festivals to optimise them as focal points for tourism growth, with private sector involvement to enhance these events.

8. Quality Assurance and Feedback Mechanisms:
We will immediately commence the regulation, licensing and grading of all tourism establishments in the state. This will also ensure that our tourism facilities are visitor ready for the Festival/Carnival.

A feedback system will be established to ensure continuous improvements based on tourists’ experiences and suggestions.

9. Tourism Information Centers:
New or revamped tourism information centers will be strategically located to provide comprehensive information about the state’s attractions, accommodations, and activities.

10. Tourism Ambassadors Program:
Local influencers and celebrities will be appointed as tourism ambassadors to promote Cross River State.

11. Collaboration with Tour Operators and Travel Agencies:
Partnerships with tour operators and travel agencies will be forged to include Cross River State in their tour packages, with incentives for agents who bring in tourists.

He stated that focusing on these short-term initiatives and low-hanging fruits, will not only reinvigorate the state’s tourism sector but also strengthen partnerships with the private sector.

“The new Cross River State Tourism Bureau believes that by focusing on these short-term initiatives and low-hanging fruits, we can not only reinvigorate our tourism sector but also strengthen partnerships with the private sector. This comprehensive plan underscores our commitment to responsible and sustainable tourism practices, ultimately positioning Cross River State as a premier destination for tourists from around the world.

“We therefore call on all industry stakeholders to join this new plan towards the revitalisation of our dear industry.”

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Africa: Cross River State Tourism Bureau Announces Short-Term Plan to Revitalise Tourism Industry

by Atqnews
0 comment

The Cross River State Tourism Bureau (CRSTB), has announced a dynamic short-term plan aimed at reigniting the tourism sector, fostering private sector engagement, and reaffirming its commitment to making Cross River State a premier tourist destination.

Managing Director, CRSTB, Mr. Ojoi Ekpenyong in a statement said, the plan which is set to commence will focuses on immediate actions to boost the state’s tourism industry.

He said, the bureau will be engaging the private sector and regaining their trust through a series of strategic initiatives.

“I will like to seize this moment to thank His Excellency, Sen. Prince Bassey Otu, the Executive Governor of Cross River State for the privilege to lead the bureau and contribute my quota to the tourism ecosystem of the state. It is indeed the era of sweetness and our tourism plans have been strategized in line with the vision of His Excellency for the state.

READ: Africa: Cross River State Governor Initiates Plans for Carnival Calabar 2023 with Potential Turkish Investors on Board

“I am dedicated to engaging the private sector and regaining their trust through a series of strategic initiatives designed to yield quick and tangible results. Recognising the significance of the tourism industry for the state’s economic growth and cultural vibrancy, I have outlined a comprehensive plan with the following key activities:

1. Strengthening Stakeholder Relationships:
We will initiate dialogues with key private sector stakeholders, including hoteliers, tour operators, and restaurant owners, to understand their concerns and ideas.

2. Showcasing Existing Attractions:
A renewed focus on promoting and enhancing existing tourism attractions across the state will be a central component of the plan.

3. Encouraging Private Sector Investment:
Investment promotion forums and conferences will be organised to attract private sector investment in tourism infrastructure and services.

READ: News: Calabar Presbyterian Church Urge Local Govt. Chairman Not To Change Street Named After Missionary, Goldie

4. Public-Private Partnerships (PPPs):
We will actively explore opportunities for PPPs to develop and manage various tourism projects in collaboration with the private sector.

5. Marketing Campaigns:
Short-term marketing campaigns targeting regional and national tourists will be launched, featuring special promotions and discounts.

6. Training and Capacity Building:
The Bureau will provide training programs focusing on enhancing service quality and sustainable tourism practices in partnership with the private sector.

7. Leveraging Events and Festivals:
We will partner Carnival Calabar and other local festivals to optimise them as focal points for tourism growth, with private sector involvement to enhance these events.

8. Quality Assurance and Feedback Mechanisms:
We will immediately commence the regulation, licensing and grading of all tourism establishments in the state. This will also ensure that our tourism facilities are visitor ready for the Festival/Carnival.

A feedback system will be established to ensure continuous improvements based on tourists’ experiences and suggestions.

9. Tourism Information Centers:
New or revamped tourism information centers will be strategically located to provide comprehensive information about the state’s attractions, accommodations, and activities.

10. Tourism Ambassadors Program:
Local influencers and celebrities will be appointed as tourism ambassadors to promote Cross River State.

11. Collaboration with Tour Operators and Travel Agencies:
Partnerships with tour operators and travel agencies will be forged to include Cross River State in their tour packages, with incentives for agents who bring in tourists.

He stated that focusing on these short-term initiatives and low-hanging fruits, will not only reinvigorate the state’s tourism sector but also strengthen partnerships with the private sector.

“The new Cross River State Tourism Bureau believes that by focusing on these short-term initiatives and low-hanging fruits, we can not only reinvigorate our tourism sector but also strengthen partnerships with the private sector. This comprehensive plan underscores our commitment to responsible and sustainable tourism practices, ultimately positioning Cross River State as a premier destination for tourists from around the world.

“We therefore call on all industry stakeholders to join this new plan towards the revitalisation of our dear industry.”

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