The annual Mastercard Taste of Nairobi culinary fair has kicked off in the capital city of Kenya, Nairobi with over 25 25 restaurants participating in this year’s event.
According to africa.com, the Taste of Nairobi culinary affair returns to the city, offering an unforgettable dining experience from the 16th of November to the 16th of December 2022.
The event which is in partnership with EatOut, will highlight the incredible dining experiences available in the city.
Taste of Nairobi aims to showcase the very best of Nairobi’s dining scene and will feature the city’s finest restaurants that will exhibit tantalizing, one-of-a-kind tasting menus and offer a Priceless dining experience. It will also be a month of joyous dining experience for Mastercard holders as the partnership will see Mastercard cardholders enjoy up to 20 percent discounts for all their spending at the participating restaurants during the Mastercard Taste of Nairobi 2022.
“People in Nairobi enjoy dining out, restaurants have equally invested in the best ambiance, interior setting, and menus. This initiative reinforces the diversity and talent in the culinary space in Nairobi. Our continued partnership with Mastercard reaffirms that we share a common goal with Mastercard to provide great experiences to consumers while promoting the countless hidden jewels in Nairobi city,” said Mikul Shah, CEO, EatOut Kenya.
“EatOut.co.ke is the premier online guide that helps people discover and experience the city, by aiding them to find events, exciting restaurants, and other lifestyle businesses’, added Shah.
Over the years, gastronomy has become a key element to tourism worldwide with visitors and locals alike leaning towards experiences linked towards food and related products. Through the help of the Kenya Tourism Board, Kenya has spotlighted gastronomy opportunities in the country.
“Earlier this year, we launched a Gastronomy video experience in partnership with several restaurants in Nairobi. This was meant to highlight the potential we have as a destination in Gastronomy tourism. We are glad to be a part of The Taste of Nairobi Culinary fair which will play a big role in showcasing our food culture and also highlight the potential we have in this space,” said John Chirchir, Acting Chief Executive Officer, Kenya Tourism Board (KTB).
“Gastronomy and culinary experiences present interesting opportunities that combine culture and food. This industry currently has a global market value of about 1,116 billion dollars which is expected to rise to about 1,796.5 billion dollars by 2027. This shows why we should tap into it, and we shall continue to work together with stakeholders from the sector to ensure that we market and get maximum value from this sub-sector,” added Chirchir.
To further add to the excitement this year, EatOut Kenya is introducing the Mastercard Taste of Nairobi – Best Performing Restaurant Award, which will go to the restaurant with the highest number of visitors during the campaign duration coupled with positive reviews. Awards will also be given to the best waiters and top chefs who provide exemplary customer service.
“Dining is a great passion for Kenyans, consumers get to enjoy the diversity of meals from traditional Kenyan barbecue fare to international gourmet meals building a great experience across restaurants. Given the energy and vibrance of the city, through the Mastercard Taste of Nairobi, we anticipate both locals and tourists will experience Nairobi as the ideal destination to explore their dining passion. This year, consumers will get to enjoy an alluring experience across the various restaurants and Mastercard holders get up to 20% off their bills,” said Shehryar Ali, Country Manager for East Africa, Mastercard.