Royal Air Maroc (RAM), a leading African airline, is set to embark on a transformative journey of rebranding and revitalization. This endeavor comes alongside the launch of an international communication campaign and the introduction of a new institutional signature, #DreamAfrica #MeetMorocco, reflecting the airline’s commitment to offering extraordinary travel experiences and promoting the rich cultural heritage of Morocco.
According to airspace-africa.com, At the heart of this strategic endeavor is a commitment to solidify Royal Air Maroc’s achievements in African skies and on the continent’s ground. The airline is taking its first step on a new roadmap, setting the stage for what’s to come.
The #DreamAfrica #MeetMorocco campaign was roll out on October 23, 2023, and spans Morocco and 28 other countries that constitute RAM’s primary strategic markets. The campaign will utilize high-impact international media channels, with a focus on TV and digital audiovisual platforms. Urban media, including large-format displays and digital screens strategically located near the public, will also be a significant part of the campaign’s reach.
In an era where a brand’s image is a key factor in its success, this rebranding strategy is designed to elevate Royal Air Maroc’s status as a reference company on a continental scale.
Mr. Hamid Addou, CEO of Royal Air Maroc, emphasized the importance of the airline’s brand image, stating, “The new dynamic expressed in our rebranding strategy carries our ambitions as a reference company on a continental scale, proudly expressing our Moroccan and African identity. It is part of our Kingdom’s overall vision for Africa, promoting South-South cooperation and the acceleration of our common development, both politically, economically, societally, culturally, and technologically. As an airline and with all of our resources, we have an obligation to embody the best of Morocco and contribute to the development of the continent. This is the message carried by this new promise: #DreamAfrica #MeetMorocco.”
Royal Air Maroc’s vision for the future is not just about connecting people via air travel; it’s about forging connections between cultures and nations. With #DreamAfrica #MeetMorocco, the airline is stepping into a new era as a global player, committed to promoting Africa’s potential and Morocco’s role as a catalyst in its realization.
The launch event, which took place at the historic Latécoère hangar, symbolizes a commitment to the continuity of Morocco’s pioneering aeronautical history. Royal Air Maroc, which has been serving the Kingdom’s ambitions for over six decades, is now poised to usher in a new era of development and connectivity that spans the five continents by 2037.