Nestled against the breathtaking landscapes of Kenya, Sarova Hotels stands as a beacon of hospitality, seamlessly blending contemporary elegance with rich cultural experiences.
From its inception about 50 years ago, Sarova has carved a niche as a distinguished hotel group, recognized for its unwavering commitment to providing unparalleled service, luxurious accommodations, and an authentic taste of Kenyan warmth.
Founded with a vision to showcase Kenya’s unique charm, Sarova Hotels has a rich history dating back several decades. The group’s commitment to preserving and promoting Kenya’s cultural heritage is evident in the design and ambiance of each of its properties. From Nairobi to Mombasa, Sarova’s hotels are strategically located to offer guests a diverse experience that reflects the essence of Kenya.
According to the Regional Sales Manager, Sarova Hotels and Resort, Steve Biko, the hospitality firm is poised to welcome Nigeria tourists to its facility, with a treat of exceptional service which the brand is known for.
Biko, who was in Nigeria on a roadshow with Kenya Tourism Board, KTB, to woo tourists from the country, said in an interview that Nigeria is a key market for the East African country noting that it is important to drive tourism traffic from most populous country in Africa.
READ: News: West Africa key to boost Tourism numbers in Kenya – says Kenya Tourism Board
How ready are you to receive the Nigerian businesses that are coming for the Magical Kenya?
We are very ready for the business. Nigeria is a big market and it is important and paramount that we are able to capture the Nigerian market. I just learnt today that Kenya Airways will be having a daily flight. There must be a reason that. I had somebody asking about Ugandan Airlines. And Ugandan Airlines have told me that this has been their most profitable route last year.
So, you can see why the attention has come to this market. And we have a lot of similarities, though you party better than us and you use your money better than us, but we have a lot of similarities culturally. And besides, it is time that Africans exchange their cultures and appreciate what each country has to offer. And I bet you many Kenyans, will start coming into Nigeria. So, I had say, it is a good exchange program. But we know it will benefit both countries, mutually.
What sets your outfit, Sarova Hotels different from others?
Number one, we are indigenously Kenya. We are the first Kenyan hotel chain and we have been there. We are celebrating our 50th year in operation this April. So, for us to have stayed in business for that long, it means we are doing something right. And every day, what separates us is, we try and get better, listen to the customer more, and curate experiences the customer will enjoy. We are focused on guest experience.
We are not focused on what we have, but we are focused on giving the guests the best experience so that they can keep talking. The strongest form of advertising is word of mouth. You know, if you go and tell your friend, I have been here and it was good, they will pick it. You will pick it faster than seeing an advertisement on a billboard. And that is what we aim to create.
Which is your most sell, Leisure, Business or MICE?
Right now, it is a mix of both. The segments are mixed quite well. Each property or each hotel has its own unique core business. For my Sarova Whitesands Beach Resort and Spa, I have more of MICE. Yes, there are some leisure travels, but I have more of MICE. When it comes to Nairobi, I have more corporate and meetings and conferences. When I go to my lodges, that is purely leisure majorly, that is the highest percentage. So, every location has its own business segment.
