Founded on a mission to create healthier desserts using only the best, natural ingredients and give consumers the option to make healthier choices, premiere frozen yogurt brand, Sweetkiwi has launched its Whipped Frozen Greek Yogurt CPG line into Whole Foods Market in the DC area on July 23, their biggest retailer launch to date.
Sweetkiwi, a female-founded premium brand by Nigerian, Ehime Eigbe-Akindele in 2011, also closed a distribution deal with major east coast distributor, Rainforest.
The Whipped Frozen Greek Yogurt line showcases 6 SKU’S namely; Vanilla Bean, Toffee Coffee, Chocolate Hazelnut, Raspberry Frośe, Mango Palm Mint and Hibiscus & Ginger.
Whole Foods Market is the world’s largest natural food grocery chain. Founded in 1980, it pioneered the supermarket concept in natural and organic foods retailing.
The company operates some 500 stores throughout the US, Canada, and the UK, and focuses on organic perishable and prepared products.
Sweetkiwi became part of the DC food ecosystem in 2018 after partnering with Union Kitchen to create their new product line as a Union Kitchen accelerator member.
Sweetkiwi is a clean label brand that makes the best tasting frozen yogurt using milk sourced from grass-fed cows and real ingredients.
Their passion for creating healthy desserts began in 2011, when Ehime Eigbe-Akindele founded Sweetkiwi in Nigeria with the aim of creating a clean label frozen yogurt brand. Sweetkiwi is a household name in the Nigerian market and pioneers of frozen yogurt in the West African market.
The brand launched 3 stores in Lagos and has collaborated with major brands such as Guinness, Nestle, Moet & Chandon, Veuve Cliquot, Hennessy to create unique flavors.
Speaking of the win, Eigbe-Akindele said, “Myself and my team are overwhelmed by all the love we have received since we announced our launch and partnerships with Whole Foods USA, it feels like Nigeria won the World Cup, this win is for us all. As a female founder, I have seen further because I stand on the shoulders of giants.”
With this launch, Sweetkiwi continues to expand its business in North America, they are currently in Union Kitchen grocery stores, Yes Organic Market, Streets Market, Dawson’s Market and several other grocery stores in the DC, Maryland and Virginia area.
With the partnership with Rainforest, Sweetkiwi is looking to expand throughout the East coast. Sweetkiwi was named one of the 100 most innovative companies in Nigeria in 2017 and 2018. Nigeria to the World!