Aviation: Africa World Airlines partners Amadeus for growth

Determined to grow its passengers’ numbers, Africa World Airlines (AWA) has partnered Amadeus to accelerate growth through its first-ever global distribution agreement that makes the airline’s full inventory available to Amadeus-connected travel agents worldwide with exclusivity specifically in Nigeria.

Under this deal, Amadeus subscribers can efficiently search, sell and service bookings on AWA’s network of domestic and regional routes, having access to the same range of fares, schedules and availability as users who turn to AWA’s ticketing offices, call centres or website.

This move, according to the Chief Executive Officer of the airline, Cheng Luo, is geared at expanding its regional and global operations: “We are well established in the Ghanaian market and are ready to expand our regional operations within the sub-region.

Having entered into a commercial agreement with South African Airways to operate flights to the US, we are looking to use such alliances and collaborations to expand our network worldwide. The travel agency channel is a critical component to supporting our growth to reach more international travellers. We are pleased to partner with Amadeus to give the world’s largest network of travel agencies access to our fares.”

While the General Manager, Amadeus, Nigeria and Ghana, Yann Gilbert, expressed delight over the partnership: “We are very proud to welcome one of Ghana’s most innovative airlines into our global travel community.

This agreement offers AWA the most efficient and costeffective means to partner with travel agencies so they can expand their reach to travellers both domestically and around the globe. It also ensures our travel agency subscribers can access the best and widest range of content so they can service their customers’ travel needs comprehensively.”

Source: newtelegraphonline.com

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