Awards fever has hit Virgin Atlantic, as the airline plays homage to cinema in its latest safety video, taking inspiration from iconic titles such as Brief Encounter and 2001, A Space Odyssey.
Despite its plethora of sophisticated inflight entertainment options, the safety video is the one film that’s watched more than any other. Viewed by every passenger on every flight, it’s the most important video shown on-board and from today, the airline launches its movie inspired offering.
Created by Art and Graft, animated characters take the viewer on a theatrical journey through different movie genres, including film noir and western, to capture the attention of passengers and inform them of the aircraft’s emergency procedures.
Leon Trigg, Production Manager at Virgin Atlantic, commented;
“As the pioneers of inflight entertainment, we wanted to create a video that reflected the airline’s love of cinema, whilst continuing to advance our reputation for quality and innovation. This video will be shown thousands of times weekly, so it was essential it had the cheeky Virgin Atlantic edge we’re renowned for.”
“Art and Graft have embraced our focus on films, which runs throughout our marketing and advertising campaigns, to create a video which should amuse and engage passengers, whilst demonstrating the airline’s key safety messages.”
Comedienne Morgana Robinson complements the video with her quirky voiceovers, setting the tone with different accents and impressions for each movie genre.
Virgin Atlantic was the first airline to offer all passengers individual TVs and interactive TV entertainment in all classes. Its latest system, Vera Touch, was launched in 2011 and offers touchscreen entertainment, along with the ability to plug in your own portable devices, including phones, cameras and ipods.
For further information, please contact the Virgin Atlantic Airways on 01 4612709 or email kudirat.scott-igbene@fly.virgin.com
