Benjamin Roberts DG Gambian Tourism Board to lead Gambia to Akwaaba 2014

Benjamin Roberts DG Gambian Tourism 1“Please be informed that from the Gambian delegation the Director General of the GTBoardMR.BENJAMIN ROBERTS for the first time will attend the AKWAABA TRADE FAIR”

 The was the message from Adama Njie the Marketing Director of GTB to the organizers of Akwaaba,This reinforces the efforts of mainland Africa’s smallest country known as the smiling coast in increasing its market share of the huge Nigerian traveling Public. With Roadshows and intensive PR campaigns The Gambia is reaching out to more Nigerians. With the best Marketing of all Tourism Boards in West Africa The Gambia has consistently promoted itself as the resting place for West Africans. It has been a frequent visitor to Akwaaba African Travel Market.

The  Akwaaba: African Travel Market is  the only annual international Travel Fair in West Africa, drawing attendance from over 15,000 delegates from over 20 countries worldwide and the largest platform to meet with Travelling Public, Airlines, Hotels, Restaurants, Tour Operators, Travel Agents, State Tourism Boards, Foreign Trade and Tourism sectors and similar industry suppliers across Africa.

Gambia 4For the Organisers of Akwaaba the 2014 edition will be geared towards getting more footfalls from the larger traveling Audience. To this end they are initiating a wine tasting day at Akwaaba.

 Nigeria is accepted globally as one of the biggest Wine markets in the world consuming more than many African countries put together. The emerging lifestyle merges with the growing middle class and it’s taste for global products. Travel and tourism is one of the biggest beneficiary of this new class of Nigerians. It is this class of Nigerians that are traveling that also consume these large quantity of wine and Champagne.

Gambia 3To further organize the products and align it with its patrons the organizers of Akwaaba African Travel market will this year dedicate its hospitality day October the 28th to wine tasting. The wine tasting day is a new addition and will offer both sellers and buyers the opportunity to engage with the Traveling public.

The Wine Tasting event which will hold on the 28th of Oct 2014 from 10am-6pm at the Convention Centre of the Eko Hotels and Suite, Victoria-Island, Lagos, Nigeria, will provide Wine Distributors and Manufacturer from all over the world, who are looking to increase their business in Nigeria and across Africa, Build and increase brand loyalty and patronage, the opportunity to showcase their products to the travel community/ Wine Lovers in Nigeria & Africa. The Wine tasting event will feature a diverse selection of Top wines and Spirits from all over the world.

Gambia 1Speaking on the Event, Mrs.Rita Ikechi Uko-Organizer of Akwaaba: African Travel Market says “Nigeria is one of the fastest growing economies in the world and the biggest Champagne Market in Africa.

We are always looking for ways to create and add value to our clients as well as improve visitors’ experience at our events. So, the Wine Tasting event was born out of the need to create a proper platform for bringing together Wine Buyers and Sellers from all over the world, an audience Akwaaba has consistently attracted over the years. With “big Taste experience ” we hope to not only provide a platform for Wine Dealers and Producers to sample their wines but also provide an atmosphere where guests can sip, savour, mix and mingle while enjoying the best of what Africa has to offer and it’s a project we intend to continue and build in the next coming years”.

Gambia 2Attendees to the fair would have the opportunity to sample different top wines and Spirits from Exhibiting Wine Dealers and Manufactures from all over the World. Attendance is Free, Visit to register.

The Akwaaba: African Market which holds in October every year will feature Exhibition, Aviation & Hospitality Day, African Business Travel Associaiton (ABTA) Workshop and various Country/State Day Celebrations where the Culture, Food & Destinations will be showcased. This year’s event will hold from the 26th-28th of October, 2014.

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