Nigeria’s festival economy is emerging as a major contributor to national growth, generating an estimated ₦11.2 trillion to GDP and 2.5 million…
Sir Gabe Onah has outlined a multi-pronged strategy to reposition Nigeria’s festivals as globally competitive tourism products, emphasising the need for globalisation,…
By Carolyn Ugbor Following a concerted effort to enhance transparency and digital integration for the upcoming festivities, the Chairman of the Cross…
As part of the efforts to protect the forests and Biodiversity in Cross River State, the Cross River National Park in conjunction…
Sponsorship revenue for the Ojude Oba festival surged from about ₦200 million to ₦2.8 billion within a year following a viral influencer…
Cross River State recorded more than one million street participants, 12,000 airport arrivals in a single month and about 20,000 active traders…
Major ticketed events and the nightlife economy recorded strong earnings during the 2025 Calabar Festivals and Carnivals, generating hundreds of millions of…
The Calabar Festivals and Carnivals 2025 recorded an estimated 780,000 on-site spectators and reached over 1.3 billion television viewers worldwide, underscoring the…
Accommodation and hospitality businesses in Calabar recorded a major surge in performance during the 2025 Calabar Festivals and Carnivals, with hotels reaching…
The Calabar Festivals and Carnivals 2025 delivered a significant economic boost to Cross River State, injecting an estimated N17.4 billion—over $12.1 million—into…