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Donald Duke reveals the secrets of Calabar Tourism Success

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THE former River State Governor, Mr Donald Duke, has described the need to ensure economic survival of the state as what propelled him to develop and promote the tourism assets of the state during his tenure.

Donald Duke said this while presenting a paper on Tourism in a Diversified Economy, at the National Summit on Culture and Tourism, with the theme, “Repositioning Culture and Tourism in a Diversified Economy,” held at Transcorp Hilton Hotel, Abuja on Thursday.

His words: “I am not a tourism expert, but I developed and promoted the tourism assets of Cross River State to increase the internally generated revenue of my state.”

He said that his governement realised that the perception of so many people about Cross River would stiffle the growth of tourism in the state, which must be changed for the state to benefit from tourism.
“For instance, Cross River had the highest case of HIV, about 12.5 per cent, which we later reduced to six per cent,” Duke said.

The adjudged Tourism Governor said that his administration, in its bid to practically develop and promote tourism in the state, did SWOT analysis, which brought about a clear picture on what to do to maximally benefit from the money spinning sector.

“We changed the narrative of the perceptions about Cross Rivers State, thereby regulating the hotels in the state and curtailing the spread of HIV in the state.

“We simply made a law to ensure that every hotel in the state put Condom in each of its rooms, and any hotel that did not comply would pay a fine of N1million. Though many people saw this as an attempt to promote promicuity, which was not. We directed that the Condom be put on the right side of the bed and the Bible on the left. But the Christian Association of Nigeria (CAN) kicked against this, so we reversed it, making the Bible to be on the right side of the bed and Condom on the left,” Duke said.
The former Governor revealed that after putting the necessary machineries in palce, tourism brought about 2.3million people to the state within a month.

“New hotels kept springing up in the state, yet they were never enough. What we generated within a month, through Carnival Calabar, was more than our internally generated revenue in 11 months. Not only that, Calabar Airport became the most busiest in Nigeria,” he explained.
He added that “what we did to the Cross River tourism assets is possible in Nigeria as a whole, but it will require political will.”

Donald Duke who called for the revival of the National Tourism Commission said Nigerian government should encourage foreigners to come to Nigeria, saying that, “We should not insist on foreigners having visa to come to Nigeria. We need them. We should not be bragging of our over 170 million population of poor people.”


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