In a move judged as recognition of a laudable performance in growing BBC.com in the first half of 2020,Yewande Adewusi has been appointed the Regional Director for Africa by BBC Global News – the BBC’s international commercial news, sport and features arm.
The global brand according to a report published by www.modernghana.com,attracted over 179 million and 158 million unique browsers in March and April respectively, and BBC World News available in over half a billion households.
Yewande before her appointment had been the commercial representative for BBC Global News in West Africa since 2016, focusing on rejuvenating the West African marketplace and driving key commercial partnerships in the region. Based in Lagos, in her new role, Yewande will have overall revenue responsibility for growing the commercial opportunities for BBC World News, BBC.com and BBC World Service.
As the world’s most trusted international news broadcaster, BBC Global News has a large and growing audience base across the world.
In Africa, the BBC was ranked the most admired media brand by Africa Business magazine , owing the accolade to its breadth of coverage and journalistic footprint across the region. Commercial revenue for BBC Global News increased exponentially in Africa following long-term partnerships across sectors including travel, tourism, finance and foreign direct investment (FDI).
Since the creation of the Africa regional office in 2015, BBC Global News has made significant headway in growing its business through comprehensive, competitive analysis and new long-form content and branded content initiatives.
Isla MacLeod, Vice President for Commercial Partnerships in Europe, Africa and Central Asia at BBC Global News, said: “Africa offers a wealth of opportunities for BBC Global News, with the team having recently secured clients across a broad range of sectors from the region. Strong relationships have been fostered with key individuals within the public and private sector, and having Yewande at the helm puts us in a great position to expand our commercial footprint across the continent.’’
Yewande Adewusi says: “The BBC is unrivalled in its international news coverage of Africa. Known for the highest editorial standards, trust and impartiality, it’s an exciting time to connect African brands with our global audiences. I’m looking forward to furthering our commercial success within the region.”
BBC World News and BBC.com, the BBC’s commercially funded international 24-hour English news platforms, are owned and operated by BBC Global News Ltd. BBC World News television is available in more than 200 countries and territories worldwide, and over half a billion households and 3 million hotel rooms.
The channel’s content is also available on 178 cruise ships, 53 airlines, including 13 distributing the channel live inflight, and 23 mobile phone networks. BBC.com offers up-to-the-minute international news, in-depth analysis and features, including BBC Worklife, BBC Culture, BBC Future and BBC Travel, for PCs, tablets and mobile devices to more than 110 million unique browsers each month
Yewande has a wealth of experience in strategy, marketing and business development having previously worked for major brands such as Airtel, EFInA (a DFID/Bill & Melinda Gates programme), United Bank for Africa and Pfizer.
By Francis Ogwo
Source: www.modernghana.com
