In a bold move that promises to disrupt the cable television landscape, Nigerian billionaire and entrepreneur Leo Stan Ekeh has officially launched Kong TV, Africa’s flagship 24-hour buyers and sellers TV platform.
According to legit.ng, the November 6 launch coincides with the e-commerce giant’s biggest annual sale, setting the stage for a head-to-head rivalry with existing cable platforms such as DStv, GOtv, and StarTimes.
Kong TV, the continent’s first television channel dedicated entirely to commerce, aims to revolutionize the way consumers engage with buying and selling. The platform promises to offer exclusive deals and competitively priced products sourced directly from manufacturers, distributors, merchants, and resellers. With a commitment to providing shoppers with the best deals, Kong TV aims to reach and serve a vast audience, including underserved and unreached markets, both locally and internationally.
Owned by Leo Stan Ekeh, the visionary behind the first indigenous computer firm, Zinox Computers, Konga is set to reshape the cable television landscape with its unique focus on commerce. The platform’s Internet Protocol TV (IPTV) channel is poised to captivate a global audience after extensive internal testing.
In an innovative move, Kong TV is offering free advertising opportunities, providing genuine sellers from all sectors with a platform to reach a diverse audience. This strategic approach is expected to draw interest from advertisers and businesses looking for a fresh and commerce-centric advertising avenue.
Meanwhile, as Kong TV emerges as a formidable player, MultiChoice Nigeria, the parent company of DStv and GOtv, has announced another round of price increases across its subscription packages. The move comes amid rising competition and showcases the shifting dynamics in the Nigerian cable television industry.
As consumers weigh their options, Kong TV’s entry into the market introduces a new player with a commerce-centric approach, challenging the status quo and signaling a dynamic shift in the way audiences engage with cable television. The launch of Kong TV sets the stage for a spirited competition that could reshape the future of television in Nigeria and beyond.