Africa’s tourism industry may need to rethink how it measures success, as growing visitor numbers do not always translate into greater economic…
Visitors from the Southern African Development Community (SADC) remain the backbone of South Africa’s tourism industry, accounting for 78.2% of all international…
The Government of Zambia has reaffirmed its commitment to positioning tourism as a central pillar of economic diversification and job creation, as…
Tourism is a fast-growing sector in many African countries, driving economic growth, creating jobs, and showcasing the continent’s rich cultural and natural…
In today’s era of hyper-personalization, everything from the ads you see to the shows you watch is tailored to your preferences—and the…
The Ministry of Tourism is developing a new strategy aimed at boosting international tourist arrivals to five million by 2027. According to…
Kenya’s tourism industry is experiencing a surge, even as spending decreases. Known as Africa’s gem, Kenya offers a diverse array of attractions,…
The Ghana Tourism Authority (GTA) urges industry stakeholders to collaborate in achieving the ambitious goal of welcoming 2 million tourist arrivals by…
The recent official release of international arrival figures by Statistics South Africa for January to December 2023 underscores the rising momentum of…
In a recent feature, Conde Nast Traveller highlighted Morocco as one of the 10 most googled travel destinations in 2023. This recognition…