Tourism: The Israeli Market to Africa & Indian Ocean Islands is growing rapidly


Last year 26,000 Israelis visited South Africa and 6000 went to Kenya.

Israel has also become a prime target market for Tanzania and in particular Zanzibar with 20,000 arrivals in 2018.

The number of scheduled flights ex Tel Aviv to Africa is increasing – Rwandair and Air Seychelles have recently started flights to Tel Aviv while Ethiopian Airlines flies daily from Tel Aviv to Addis. There are also Israeli charter services into Zanzibar.

This increased interest in the Israeli Market has prompted Houston Travel Marketing to arrange a Spotlight workshop in Tel Aviv on 30 March.

Houston has teamed up with PITA Marketing -Israel’s leading Tourism Marketing Company to organise this one day workshop.

A maximum of 20 Exhibitors from Africa/Indian Ocean will be invited and they will participate on 20 Round robin sessions with the leading Israeli Outbound Tour operators ,wholesalers & Incentive Travel DMC’s who sell Africa.

The Full day workshop will be followed by a networking cocktail party which will also be attended by Israeli travel press.

Who Should Exhibit
Hotels and Safari lodges; Beach Resort; International airlines; Africa & Indian Ocean Inbound Tour operators; African & Indian Ocean island Tourist Boards; Provincial & City Tourism Associations; Car Rental.

Profile of Buyers Attending
Israeli Outbound Tour operators & wholesalers who sell Africa /Indian Ocean; Incentive DMC’s; corporate and leisure Travel Agents actively selling Africa & Indian Ocean.

We expect 30-40 trade to attend from 25-30 different companies.

Programme: Sunday 29 March -TEL AVIV
19h00 -Exhibitor welcome party and briefing session at an Israeli restaurant.

Drinks included. Meals can be ordered at your own cost
Monday 30 March -GEORGIAN Restaurant Rothschild Street TEL AVIV

09:30 -17h00 Spotlight Workshops .20 B2B round robin sessions of 10 minutes each with tea breaks & networking lunch
17h00 -18h00 -Cocktail party for attendees and travel press

Tuesday 31 March – Home

Fly home

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