Tourism: Africa’s largest beauty trade exhibition, Beauty West Africa set to hold in Lagos

Beauty West Africa

All is set as Lagos gets ready to host the largest international trade exhibition for the beauty sector in Africa, Beauty West Africa.

The fourth edition in Nigeria is set to run from November 29 to December 1 at the Landmark Centre on Victoria Island, Lagos and will host over 200 exhibitors and over 4,500 visitors from around the world.

According to The Guardian, visitors will have the opportunity to take part in seminars and product demonstrations as well as attend a beauty conference and meet with celebrities and influencers from the beauty world. Countries for the exhibition are drawn from Africa, Europe, Asia, the Middle East and North America, with five countries hosting pavilions for exhibitors from Indonesia, South Africa, Senegal, Pakistan and Egypt.

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The BtoB Events Managing Director, Jamie Hill, said the Beauty West Africa, is now in its fourth edition. Hill said: “Excitingly, many new Nigerian companies are looking to expand their post-pandemic business. Not only is it the range of exhibitors that attracts visitors, but also the Beauty Conference is a huge draw. “Not only is it the range of exhibitors that attracts visitors, but also the Beauty Conference is a huge draw. Once again, we will be teaming up with Ezinne Alfa, the founder of Beauty in Lagos, to curate the Beauty West Africa conference programme.

“This will consist of many panel discussions covering hot topics across the West African Beauty sector. Topics covered will include Penetrating the African market, Beauty Founder Goals and Barriers to entry. “We will also be welcoming a keynote address from a senior NAFDAC official tackling ‘The Dangerous Trend of Skin Bleaching in Nigeria’.”

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