Tourism: Charity Githinji showcases Rift Valley, Chalbi Desert in Kenya and the Serengeti National Park in Tanzania at Wonders of Africa Webinar


The fourth edition of the Wonders of Africa Zoom Conference held on Friday, 20th November featured some amazing attractions from Eswatini, Ghana, Kenya, as well as Tanzania, Nigeria and Sao Tome & Principe.

Among the panelists was one of the winners of Africa 100 Women in Tourism, Charity Githinji of Tandaza Africa, who took the audience on a fantastic voyage through some of those amazing destinations in Magical Kenya.

One of the destinations she talked about is the spectacular Rift Valley which cuts across several countries. She highlighted Hell’s Gate National Park which lies south of Lake Naivasha, north west of Nairobi. Featuring breathtaking scenery, the park offers great hiking opportunities as well as game viewing and biking. It is also a great location for weddings and concerts.

Other attractions within the Rift Valley include: Lake Naivasha which is home to a variety of wildlife including over 400 different species of birds and large hippo population. It has amazing accommodation facilities such as Crater Lake Tented Camp, Egerton Castle, and the Great Rift Valley Lodge with its 18-hole golf course. Also, of interest is the ingenious way the Kenyans have turned the misfortune of floods in Nakuru area to start a boat safari.

She then spoke about the Chalbi Desert, a stunning small desert with red sand dunes near the border with Ethiopia, east of Lake Turkana. ‘Discovered’ during the COVID-19 period, Chalbi is developing as a desert safari destination. Charity capped off her presentation with the Serengeti National Park in Tanzania as her favourite destination outside her home country.

Charity Githinji is a seasoned Brand Management and Marketier with extensive knowledge in the Hospitality industry for over 25 years. She has turned around businesses through capitalizing on the strengths of human capital through training and networking with Corporate, Tour Operators and International organizations.

She works with the teams to bring out the best marketing strategies and channels to bear fruit over time. Innovation, creativity, team empowerment, and passion are critical components of building a strong brand she believes.

Charity has been instrumental in stimulating the private sector in Tanzania’s tourism sector to embrace diversity in tourism products within the region as well as partnering with bodies such as East African Tourism Platform in representing Tanzania in various forums.

She has and continues to extensively work with Ministries and tourism bodies in respective countries to network and create partnerships aimed at harnessing business. She has further moved her focus to Intra-Africa Tourism through Team Africa and other related bodies to thrusting her to the continental level. She is also a Winner of Africa 100 Women in Tourism.

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