In a highly anticipated return to the TFWA World Exhibition, Scent of Africa is set to captivate global retailers with an exclusive preview of its upcoming fragrance duo: Bézi for men and Bellua for women.
According to moodiedavittreport.com, positioned at Green Village H36, the fine fragrances house aims to offer a sneak peek into the enchanting olfactory world inspired by Africa’s rich heritage. The official launch of these mesmerizing scents is scheduled for 2024.
Scent of Africa, known for paying homage to the continent’s diverse heritage and olfactory secrets, made waves in 2022 with the introduction of its Eternal Legends Collection in the duty-free and travel retail channel. This collection, drawing inspiration from African mythology, features fragrances crafted in Ghana using native ingredients. The brand’s commitment to celebrating African culture has resonated with the market’s demand for customization, establishing new partnerships and reaching international audiences.
Following the success of fragrance duos Rakh & Nefee and Hagé & Laïka in Accra, Ghana, Scent of Africa unveiled its latest creations, Bézi and Bellua, in Abidjan, Côte d’Ivoire in June. This launch marked the beginning of the third chapter for Eternal Legends, accompanied by a captivating advertisement campaign that further showcases the brand’s commitment to storytelling through scents.
Tanal Ghandour, the Founder of Scent of Africa, expressed excitement about returning to the global stage at the TFWA World Exhibition in Cannes. Ghandour said, “Following the phenomenal experience from last year, we are thrilled to introduce our latest fragrance creations and share the essence of Africa with the world.”
With the promise of a unique sensory journey, Scent of Africa continues to redefine the landscape of fine fragrances, inviting the world to experience the magic and allure of African-inspired scents.
