Home » Tourism: South Africa’s 2023 Domestic Tourism Reports Reveals Traveler Trends: Sun and Sand Holidays, VFR Preferred Choices, Prioritizing Cost and Accessibility

Tourism: South Africa’s 2023 Domestic Tourism Reports Reveals Traveler Trends: Sun and Sand Holidays, VFR Preferred Choices, Prioritizing Cost and Accessibility

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South Africa Tourism

The South Africa Source Tourism Insight Report 2023 offers a comprehensive overview of domestic and outbound tourism trends, highlighting key destinations and providing insights into tourist profiles.

Focusing on popular platforms such as Instagram, Facebook, Airbnb, and Booking.com, the report delves into the evolving landscape of travel preferences and behaviors.

According to prnewswire.com, the report provides a thorough insight into the South African domestic and outbound tourism market. The report looks at the profiles of South African tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into South Africa’s outbound travel market.

Key Highlights

Sun and beach holidays are the most preferred type of holiday among South African travelers, with respondents opting for this type of travel. The second most popular holiday type is Visiting Friends and Relatives (VFR) with respondents opting for this.

READ: Africa: Private Sector Takes the Helm Amid Tourism Management Concerns in South Africa
According to the findings of the Consumer Survey, 81% of South African travelers make their travel choices based on the cost of the trip and on the basis of accessibility. Friends and family recommendations is another important factor, with respondents considering it while making travel plans and selecting their preferred travel destination.

Travel by land is overwhelmingly the most preferred choice for domestic trips. Many even took to travel to the neighboring nations by car, even though they might take longer hours than air travel.

According to The Consumer Survey Q3 2021, South African travelers prefer an adventure/sport holiday. India, with its varied biodiversity and large number of reserve forests is a prime spot for wildlife safari, bird watching and living amidst nature. With the ICC Men’s World Cup 2023 being held in India, the number of South Africans travelling to India to watch cricket live is set to spike.

READ: Africa: Amid Pandemic Economy Challenges, South African Tourism Sector Rebounds with 33.3% Increase in Domestic Demand in First Half of 2023

The largest traveler type for international holidays are couples. About the total outbound trips taken, were by couples.
Reasons to Buy

This report provides clear insight into developments in South Africa’s domestic and outbound tourism markets.
The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

The report explores the different profiles of South African tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.

The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.

Key Topics Covered:

Overview
South African Tourist Profile
COVID-19 Impact
Domestic Tourism
Outbound Tourism
Main and Developing Destination Markets
Outlook
Appendix
A selection of companies mentioned in this report includes

Instagram
Facebook
Airbnb
Booking.com

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