In honor of World Water Day, which is celebrated annually on March 22nd, the world reflects on the importance of water and the urgent need to protect this valuable resource. This year’s theme is “Accelerating Change,” with a focus on how water is critical to sustainable development and the importance of ensuring access to clean water for all. One of the areas where water plays a crucial role is in tourism, particularly in Africa.
According to a UNIDO study in Africa water is responsible for over 60% of the Tourism income. Egypt, South Africa, Morocco, Tunisia, Kenya, and Tanzania are the Top Destinations in Africa and they are all by the Seas and the Oceans. Zimbabwe is the only Landlocked Country among the Top 10 Destinations in Africa. And this is because of the Mighty Victoria Falls.
According to a recent compilation by African Travel Quarterly Atqnews.Com Zimbabwe and Zambia are the only landlocked nations in the top 10 tourist destinations in Africa selected by global media, because the iconic Victoria Falls draws lots of tourists.
READ: Africa: How Kenya became the favourite Tourism Destination for Nigerians in 2022
Water-based activities such as beach vacations, swimming, snorkeling, diving, and safari tours to see Africa’s abundant wildlife are the most popular among tourists. From the crystal clear waters of the Diani beach to (Sharm el-Sheikh) the Egyptian resort town between the desert of the Sinai Peninsula and the Red Sea, Africa boasts some of the most beautiful and diverse bodies of water in the world.
The continent that is also rich in culture, history, and natural beauty. Among the many attractions that draw tourists from all over the world, water appears to be a significant factor in attracting most visitors to the continent, with travelers drawn to the continent’s stunning beaches, rivers, and waterfalls.
However, despite its importance to the tourism industry, access to clean water remains a challenge for many people in Africa. In fact, according to Stay Safe Africa of the 783 million people who are without access to clean water around the world, over 300 million are said to live in sub-Saharan Africa. This not only poses health risks but also hinders economic development.
This year’s World Water Day celebrations in Africa have focused on the need to protect and conserve water resources to sustain the continent’s tourism industry. African countries have taken steps to address the water crisis by investing in water infrastructure and implementing sustainable water management practices.
To address this issue, governments, organizations, and communities in Africa are working to accelerate change and increase access to clean water. For example, in Ethiopia, the government has launched a program to provide clean water to 60 million people by 2030, while in Kenya, the government has launched a new initiative aimed at conserving water resources in the country’s major tourist destinations. The initiative includes the installation of water-saving technologies in hotels and other tourist facilities and the promotion of responsible water usage by visitors.
Similarly, in South Africa, the government has implemented a “Water Wise Tourism” program that encourages hotels and resorts to adopt water-efficient practices and educate guests on the importance of water conservation.
One of the reasons water is such a significant draw for tourists in Africa is that it offers a unique opportunity to experience the continent’s natural beauty up close. Many of Africa’s most popular water-based activities, such as snorkeling and diving, provide an intimate view of the underwater world, including vibrant coral reefs and a wide variety of marine life.
Moreover, Africa’s many lakes, rivers, and waterfalls are often surrounded by breathtaking landscapes, making them a popular destination for nature lovers. Visitors can explore the lush vegetation and wildlife that thrive in these habitats while enjoying the calming sound of flowing water.
The tourism industry in Africa has recognized the importance of water-based activities and has made significant investments in developing infrastructure and services to support these activities. There are now countless resorts, hotels, and tour companies that cater specifically to tourists looking to experience Africa’s water-based attractions.
As the world marks World Water Day, it is important to remember the critical role that water plays in our lives and the urgent need to protect this valuable resource. It is expected that water-based activities will remain a significant draw for tourists visiting Africa for years to come. By accelerating change and working together, we can ensure that everyone has access to clean water and help promote sustainable development.
