News: TresseNoire Is Using Data To Become A Leading Beauty Platform

I want it and I want it now. Thanks to technology, American consumers are leaning in more each year to products and services that come to them at the touch of a button.

The on-demand economy grew by 58 percent in 2017, according to the annual National Technology Readiness Survey conducted by Rockbridge Associates.

We can easily see how Amazon and Uber have changed the way we meet our needs. The beauty industry is embracing the on-demand economy and finding ways to take advantage of technology to increase profits.

Partpic founder and CEO Jewel Burks discusses how she developed an idea to streamline the purchase, repair and maintenance of parts. Partpic was acquired by Amazon in 2018.

Lack of diversity in tech and a desire to help women of color inspired the founders of TresseNoire to enter the on-demand economy.

TresseNoire is an at-home beauty service-booking app for women of color launched by friends and co-founders Regina Gwynn and Octavia Pickett-Blakely.

The time it takes to travel to a beauty salon and then wait for a beauty service are deterrents for many people. With the click of a few buttons or words on a screen, TresseNoire users can arrange to have experts visit their homes and style their hair.

Black women spend $1.1 billion annually on beauty products and services including around $473 million on haircare. There are continuous reports on how stressed women are these days and the struggle to do self-care.

Having stylists coming to your home sounds like a viable business model.
Gwynn and Pickett-Blakely launched TresseNoire in 2014 in the Philadelphia area. Today they’re in U.S. cities on the east and west coasts.

Written by Ebony Grimsley-Vaz

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