The New General-Secretary of the World Tourism Organization Among the slice of the planet that the UNWTO General Secretary's candidates defend and play their cards and where there are those who can get you votes, certainly are the interests of governments, the commercial interests of the tourism industry; but there is also a planet in agony and a population that needs proactive activities in terms of environmental, social, economic, cultural and ethical sustainability, in terms of a perspective of harmony and peace - which tourism as a human activity can help to conquer, reversing the chaotic path pointed out by econometric actions, litigation and disputes, which forget the man, the humanity and the life that inhabits this outer ship called Earth, who gently welcomes us. Along with tourism - as a potential human activity for this reversal - are leisure and recreation, sport, spirituality, education and culture, the arts, vocational work, science and technology - as tools available to realign this sad scenario that we built in human evolution. Today, 20% of the world's population lives well, while 80% continue to be marginalized and exclued from the scientific, technological, social and economic advances and benefits that our human intelligence has developed and conquered. Tourism is a powerful tool to make osmosis of blessings from one part of the planet to another and between different cultures and societies; being a human activity that develops in the "territory to be visited"; an activity that imposes on the "human being" - actor of the act of traveling and the component "time" (free time or committed - when you are traveling for business); of "financial resources" and "transport vector" for it to occur. An activity that generates work, income and favors the interchange between cultures; the local development, the promotion of the economy and a better distribution of the financial resources - among other positive aspects. However and though these aspects; can also help to further focus resources on regions of the planet; to exclude even more, to favor the environmental depreciation and impact cultures, if the look is not systemic and for the sustainability and collaboration to the development. The new UNWG SG must be chosen among those who have this "ecological" look at the planet and life (and for all); to the less favored nations and not only to defend the same interests that are leading us to the civilizational and planetary chaos. The UNWTO is one of the most proactive and potential UN agencies for development aid, so it must be able to choose among its peers the one that will make the most of regions that have potential and that need the knowledge and skills of its maximum leader and the team that will lead this important institution. The choice will occur by the vote and the vote must start from the conscience and the intelligence of its affiliates, who will live thereafter, for many years with the one they will choose. By Fernando Zornitta (fzornitta@yahoo.com.br)