The Gambia has been crowned the Best Stand at the World Travel Market (WTM) London 2025, an annual global tourism exhibition that brings together industry leaders, destinations, and professionals from across the world.
The prestigious award was presented by the organisers of WTM London, recognising The Gambia’s outstanding presentation, creativity, and warm cultural display at this year’s event. The country’s stand captivated visitors with its vibrant showcase of Gambian hospitality, music, cuisine, and eco-tourism attractions — all reflecting the nation’s brand as “The Smiling Coast of Africa.”
READ: Tourism: Team Gambia Showcases Destination Strength at World Travel Market London 2025
The Gambian delegation, comprising representatives from the Ministry of Tourism and Culture, the Gambia Tourism Board (GTBoard) and leading private sector operators, made a strong impression on the opening day, reaffirming the country’s status as one of West Africa’s most welcoming and promising travel destinations.
At the event, Team Gambia proudly showcased the country’s enduring tourism appeal; from its sun-kissed beaches along the Atlantic coast to its rich cultural heritage, eco-diversity, and reputation for warm hospitality. The delegation emphasized The Gambia’s unique positioning as a year-round destination, offering travelers a blend of relaxation, adventure, and cultural immersion. The Gambian team met with major international players including TUI, tour operators, travel agencies, and hoteliers. Discussions focused on expanding flight access, developing joint marketing campaigns, and enhancing destination experiences for global travelers.
Special attention was given to strengthening The Gambia’s partnerships with European tour operators, who continue to be a major source market for the destination, while exploring opportunities to diversify into new markets across Asia, the Middle East, and North America.
