Emirates has signed new agreements with tourism boards and ministries from seven countries during the Arabian Travel Market (ATM) to help increase tourist arrivals and promote each destination’s appeal.
According to portnewsonline, the seven countries are Nigeria, Morocco, Malaysia, Sri Lanka, Morocco, Seychelles, Bahamas and Warsaw.
Under the MoU with Nigeria, both Emirates and the Nigerian Ministry of Art Culture Tourism and the Creative Economy will work closely to boost international visitors to Nigeria. The partnership underscores the airline’s commitment to the market through attracting visitors from across its global network of more than 140 passenger destinations, as Nigeria’s tourism roadmap aims to make the country a major holiday destination in Africa, driven by significant investments in infrastructure, tourist facilities, and enhanced air connectivity to and from the country.
The partnership between Emirates and the Ministry — to be driven by its agency for tourism promotion, the Nigerian Tourism Development Authority (NTDA) — supports this exciting new chapter and is further bolstered by the recently signed interline agreement between Emirates and Air Peace, which expands Emirates’ reach to 13 additional cities across Nigeria.
Both partners will develop programmes for trade partners, hoteliers and tour operators, as well as exploring incentives, familiarisation trips and other marketing initiatives.
Emirates and Tourism Malaysia have renewed their partnership, reaffirming the airline’s longstanding commitment to the Southeast Asian gateway. Emirates will seek to promote Malaysia across key markets in its global network, exploring opportunities for joint marketing promotions and advertising initiatives to position Malaysia as a premier tourist destination – highlighting its natural landscapes, cultural heritage and unique culinary experiences. Emirates will also explore organising familiarisation trips to Malaysia for key media representatives and travel agents from strategic markets across its global network.
