In a move to enhance its tourism sector, the Ethiopian government has launched a new digital platform called “Visit Ethiopia”, designed to streamline travel planning by offering a centralized online marketplace for booking services.
According to english.news.cn, the initiative aims to make the country more accessible to international tourists while promoting Ethiopia’s rich cultural and natural attractions.
Jointly developed by Ethiopia’s Ministry of Tourism and the Information Network Security Administration (INSA), the platform is designed to better promote the country’s diverse tourism resources through digital technology.
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Speaking at the event in Addis Ababa, the capital of Ethiopia, Minister of Tourism Selamawit Kassa said the platform will provide a one-stop booking service for tourists and promote Ethiopia as a preferred destination by showcasing tourist attractions and offering practical information.
“The platform is intended to effectively promote Ethiopia’s tourism resources, destinations, products and services; provide tourist information in simple and accessible ways; create seamless market transactions; and gather feedback from visitors,” Kassa said.
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Highlighting the importance of adopting innovative technology to enhance the competitiveness of Ethiopia’s tourism sector, Kassa said that the platform also offers up-to-date information on visa requirements, currency exchange and telecom services for international tourists.
“We aim to make ‘VISIT ETHIOPIA’ the most suitable platform for international tourists, ensuring its sustainable use and continued enhancement,” Kassa added.
Ethiopia has 12 United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage sites, recognized for their cultural and natural significance.
