Africa’s leading aviation group, Ethiopian Airlines has adopted Accelya’s FLX Select, a fast-deployment New Distribution Capability (NDC) solution, to modernize its retailing strategy, enhance the passenger shopping experience, and improve connections with travel-sellers. The move allows Africa’s largest airline brand to advance its NDC retailing, gain control over its distribution, and scale commercial operations.
According to a statement by the airline, the choice of FLX Select demonstrates a strategic focus towards retailing, reflecting the need to expand distribution options amid rising travel demand. Accelya’s track record in NDC implementation offers a clear roadmap for airlines to optimize distribution, broaden retail opportunities, and keep pace with evolving market expectations. “NDC adoption is a practical step toward the future of Offer and Order retailing,” said Sam Gilliland, CEO at Accelya. “As Africa’s largest airline brand, Ethiopian Airline’s approach shows how airlines can make progress without disruption – modernizing at their own pace with open, modular technology that keeps them in control.”
Rahel Assefa, Group Vice President Marketing at Ethiopian Airlines, said: “Our adoption of FLX Select marks a pivotal step in delivering a more personalized global travel experience and reinforcing our mission as the airline of choice for customers worldwide. This partnership redefines our retail strategy and underscores our commitment to innovation and customer-centricity.” FLX Select is part of Accelya’s FLX ONE platform, powered by Amazon Web Services (AWS). Through a Strategic Collaboration Agreement with AWS, Accelya is accelerating the delivery of scalable, secure cloud solutions that help airlines modernize Offers and Orders. The platform enables airlines to manage Offer, Order, Settle, and Deliver processes through open, modular architecture. According to independent research firm T2RL, Accelya powers nearly 50 percent of global NDC transactions, helping airlines modernize retailing while maintaining full control over how their products are created, sold, and serviced.
Accelya is a global leader in airline software, powering over 200 airlines with an open, modular platform that enables them to drive growth, enhance customer experiences, and take control of their retailing. Our FLX ONE platform empowers airlines to transform across Offer, Order, Settlement, and Delivery (OOSD), in line with IATA’s standards for modern retailing. With a cloud-native infrastructure powered by AWS, Accelya processes more than 30 billion unique offers daily, settles over $100 billion annually, and delivers more than 50% of global NDC volumes. Our solutions span the entire retail lifecycle, both above and below the wing, giving airlines the flexibility, performance, scalability, and reliability they need.
