Ghana and France are exploring new areas of cultural cooperation, creative industry development and tourism promotion, including plans to revive Ghana’s cocoa tourism trail using France’s wine tourism model as inspiration.
The initiative emerged during discussions between Ghana’s Minister for Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, and the French Ambassador to Ghana, H.E. Diarra Dimé-Labille, on strengthening bilateral relations and creating international opportunities for Ghanaian creatives.
The meeting focused on expanding opportunities for artist mentorship, international exposure, stronger institutional partnerships and the economic development of Ghana’s creative arts sector.
A key area of discussion was the revival of Ghana’s cocoa tourism trail, drawing inspiration from France’s successful wine tourism model. The proposed approach could create opportunities to connect Ghana’s cocoa heritage with tourism experiences, while promoting the country’s cultural identity and agricultural history.
The discussions also highlighted the importance of building stronger links between creative professionals and international institutions to facilitate knowledge exchange, skills development and access to global markets.
Both countries reaffirmed their commitment to using cultural diplomacy and the creative industries as instruments for strengthening international relations, generating employment and promoting sustainable economic growth.
The proposed collaboration underscores Ghana’s efforts to position its cultural and creative assets as important drivers of tourism development and economic diversification.
