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Once the undisputed tourism leader in East Africa, Kenya is now facing stiff competition from its neighbors as Tanzania and Rwanda rapidly rise in visitor appeal.
According to standardmedia.co.ke, industry observers point to shifting regional dynamics, better marketing strategies, and improved infrastructure in these countries as key reasons behind Kenya’s slipping grip on its former tourism dominance.
This was testament to Kenya’s long-held reputation as the region’s economic powerhouse and the undisputed leader in tourism, a sector that was originally made popular by the visits of global icons.
