The anniversary edition of the global travel trade show has reached full capacity months before opening, underscoring strong international demand and renewed momentum across the tourism sector.
Scheduled for 3–5 March at the Berlin Exhibition Grounds, the event will welcome exhibitors and delegates from over 160 countries, with a programme focused on innovation, sustainability, and emerging travel technologies, alongside new digital initiatives and guided industry showcases.
ITB Berlin is growing particularly strongly in Asia, the Arab countries, and in the cruise, travel technology, adventure and health tourism segments.
ITB Berlin 2026 is taking place from 3 to 5 March on the Berlin Exhibition Grounds and in its anniversary year will set new trends as the World’s Leading B2B Travel Trade Show.
Featuring a strong international line-up, including major national displays from Thailand, Egypt, Türkiye and Italy, ITB Berlin underlines its role as a global marketplace for business, innovation, dialogue and sustainable growth – proof of its continuing international importance as an industry meeting place
