Home » Africa: Kenya Airways Introduces Asante Rewards Loyalty Program to reward travelers and Enhance Customers Experience

Africa: Kenya Airways Introduces Asante Rewards Loyalty Program to reward travelers and Enhance Customers Experience

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Traveling offers the opportunity to step outside of your comfort zone, embrace new experiences, and conquer fresh challenges while gaining a deeper understanding of the world.

The anticipation of embarking on a journey, coupled with the excitement of reaching your destination, makes the experience truly exhilarating. However, what adds an extra layer of allure to traveling is the possibility of being rewarded for your adventures.

In response to the unique needs and dynamics of the African market, the introduction of Asante Rewards aims to fulfill the demand for a tailored loyalty program. This initiative aligns with the airline’s dedication to innovation and the development of products and services that enhance the overall customer experience from start to finish. Asante Rewards is designed to provide an enriched and delightful journey for travelers, reflecting the airline’s commitment to delivering excellence in every aspect of their services.

According to allafrica.com, pretty much every airline awards you some sort of miles or points when you pay for one of its flights. If you frequently fly for vacation or work, redeeming travel rewards and miles can help you reduce the cost of travel– or eliminate it altogether.

READ: Aviation: East African Carrier, Kenya Airways, Emirates Sign Interline Agreement

Kenya Airways (KQ) recently unveiled Africa’s most awaited loyalty program dubbed Asante Rewards at a ceremony held at the KQ Headquarters and witnessed by hundreds of invited guests from different sectors of the economy. The program is an appreciation of customer loyalty by the airline and will allow customers to get greater value from their flying experience in form of redeemable points which can be earned from flights operated by Kenya Airways or any of its partners. Through the Asante Rewards Loyalty Program, customers will be able to redeem their points for benefits such as reward ticket flights, seat upgrades, extra baggage allowance, priority services, seat selections and many more rewards.

Speaking at the launch, Allan Kilavuka, Kenya Airways Group Chief Executive Officer said: “Asante Rewards is a unique African product created from years of research, customer feedback and best practices from across the globe. Kenya Airways is proud to introduce Africa’s most awaited loyalty program. For 46 years, millions of customers have chosen us. For 46 years, our customers have trusted us as their airline of choice. For 46 years, our customers have enabled us win multiple awards and recognition as the Pride of Africa. It is now time for us as Kenya Airways to say Asante our customers in a very special way.”

READ: Africa: Kenya Airways’ CCO, Julius Thairu Says Aviation Should Be At The Heart Of Kenya’s Economic Transformation, Makes Case For Increased Tourism and Cargo drive

The Asante Rewards Loyalty Program will offer customers four (4) tiers which they can grow into as they accrue their points. These are: Silver, Ruby, Gold, and Platinum each offering unique benefits and privileges to ensure customers have a more rewarding experience when traveling with Kenya Airways.

The Cabinet Secretary Ministry of Transport, Infrastructure, Housing, Urban Development and Public Works, Hon. Kipchumba Murkomen, lauded Kenya Airways for its contribution to Africa’s aviation industry. “This Loyalty Program is a perfect step towards turning around the fortunes of Kenya Airways in the promising journey of making it competitive in the global aviation sector. The value of loyalty programs became evident during the COVID pandemic when some airlines used the loyalty programs valuations for multi-billion-dollar loans”.

Julius Thairu, Chief Commercial and Customer Officer at Kenya Airways said, “We are constantly aspiring to provide our valued flyers with unforgettable experiences and are always willing to walk that extra mile to ensure that traveling on Kenya Airways is more rewarding for our customers. Kenya Airways has pioneered the art of innovation in Africa’s aviation space and the Asante Rewards Loyalty Program is yet another product which aims to delight of our customers.”

As a member, you earn points every time you fly with Kenya Airways or our partners. Members earn points on all qualifying fares and products on Kenya airways. The number of points you earn depends on your destination, fare type and class of travel.

Points will reflect in a members account within 24 hours after a flight. All customers will be awarded with 1000 points automatically on enrolment.

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