Recently crowned English Premier League champions, Liverpool FC have struck a global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius.
The 3 year deal which was announced via the club’s website forms part of the country’s drive to become a global tourist destination and business hub of Africa. According to sportspromedia.com, activations will be created promoting tourism in Mauritius across Liverpool’s digital, social media and marketing platforms.
Billy Hogan, managing director and chief commercial officer at Liverpool FC, said: “This is an exciting partnership and we’re delighted to build on our existing relationship with Mauritius following the opening of the LFC International Academy on the island in July 2019. “We have a large, passionate fan base in Mauritius, and we’re pleased to be able to bring our supporters closer to the club through this partnership.”
Honourable Pravind Kumar Jugnauth, prime minister of Mauritius, added: “Mauritius is proud to be an official partner of Liverpool Football Club, a global football elite and Premier League champions.
“We both share common values of dedication, determination, and unity. This collaboration aims at strengthening and propelling Mauritius as a thriving economic powerhouse and a world class tourism destination.”
