Tanzania is stepping up efforts to attract investment from the United Kingdom into its tourism industry, highlighting opportunities in tourism infrastructure, attractions and related businesses as it seeks to expand the sector’s contribution to the national economy.
According to ippmedia.co.tz, Natural Resources and Tourism Minister Dr Ashatu Kijaji made the appeal during an investment meeting with British investors, tour operators and other tourism stakeholders in London on November 6th, 2026.
The meeting brought together government officials and potential investors to discuss investment opportunities, Tanzania’s business environment and ways of strengthening tourism cooperation between the two countries. Dr Kijaji said the government was committed to deepening engagement with British stakeholders to attract investment, increase international tourist arrivals and expand the tourism industry. She described the United Kingdom as an important source market for Tanzania, emphasising the need to strengthen partnerships with British tourism businesses to increase the country’s visibility and competitiveness in the international travel market.
The minister also pointed to the planned introduction of direct British Airways flights to Tanzania from 2027 as an important development expected to improve connectivity between the two countries. She said improved air links would make travel more convenient for British visitors while creating opportunities for tourism operators and investors on both sides. Direct flights could also enable tour operators to market Tanzania’s attractions more effectively by reducing travel inconveniences and improving access to the country’s tourism destinations. During the meeting, British investors and tour operators sought clarification on investment opportunities, tourism attractions and the business environment in Tanzania.
Government representatives responded to their concerns and provided information intended to help potential investors understand the available opportunities and conditions for doing business in the sector. The engagement reflects the government’s efforts to strengthen tourism investment partnerships alongside international destination marketing, with a focus on attracting businesses capable of expanding the industry’s capacity. Investment in tourism-related activities is expected to support businesses across several areas, including accommodation, transport, tour operations and other services serving international and domestic visitors.
The meeting was attended by the ministry’s Permanent Secretary, Dr Hassan Abbasi; Joshua Nassari, representing the Parliamentary Standing Committee on Lands, Natural Resources and Tourism; Patrick Mwakalobo, representing Tanzania’s Ambassador to the United Kingdom; and Tanzania Tourism Board Director General Dr Thereza Mugobi.
