Africa’s leading airline group, Ethiopian Airlines Group has signed a strategic agreement with Nucore Technologies to accelerate its digital transformation, specifically by enhancing its business-to-business (B2B) distribution capabilities and integrating advanced reporting and analytics into its existing Agency Portal.
According to a statement by Ethiopian Airlines, the collaboration marks a significant milestone in airline’s digital transformation journey, positioning B2B as a key strategic area. It reaffirms the airline’s commitment to global industry standards and modern airline retailing, while empowering partners with seamless access to direct content through NDC-enabled distribution, enhanced data transparency via out-of-the-box integrations, and scalable digital platforms designed to support future growth.
Commenting on the partnership, ET Holiday & Digital/GCIC Sales A/Vice President, Bilen Arefaine remarked, “Ethiopian Airlines is steadfast in its commitment to driving digital transformation across its services. This partnership with Nucore Technologies further strengthens our digital presence by enabling our partners to gain seamless access to Ethiopian Airlines’ direct content, including NDC-based offers, ancillary services, and hotel packages, all supported by multiple payment options through our Agency Portal. Ethiopian Airlines will continue to lead the industry in digital transformation through NDC adoption and close collaboration with industry leaders to build a connected, future-ready distribution ecosystem.”
Ethiopian Airlines’ Agency Portal, a robust platform designed to serve travel agencies, aggregators, and corporate customers, stands at the center of this partnership. The platform supports more than 2,000 active customers across over 100 stations worldwide, offering extensive market reach and global coverage. It is also backed by 24/7 commercial and technical support by Ethiopian Airlines, ensuring that partners receive timely assistance to meet both operational and business needs. This partnership with Nucore Technologies further strengthens Ethiopian Agency Portal by integrating more advanced reporting and analytics capabilities.
