Africa: To entice it’s Neighbours Uganda Tourism Board UTB Organises Roadshow in Nairobi, Kenya


In an effort to increase tourist arrivals from Kenya, Uganda Tourism Board (UTB) is organizing a three-day roadshow in Kenya.

It is seeking to have more tourists from Kenya explore the natural, adventure, leisure, business and cultural attractions that Uganda has.

According to The Star, the roadshow comes in the wake of an intensified campaign by UTB to reposition Uganda – The Pearl of Africa’ as a leading tourism destination in Africa under a new brand dubbed “Explore Uganda”. The roadshow is set to kickoff at the Sarova Stanley Hotel in Nairobi, Kenya, from May 23-25.

READ: Africa: Kenya resolves fuel dispute with Uganda, allays fears of a looming shortage

Kenya is a key tourism source market making up almost half of the African arrivals to the country. With Kenya’s developed travel trade sector, coupled with its connectivity to the rest of the world, Uganda Travel Trade partners will bank on the roadshow to secure partnerships that increase tourists to Uganda from

Over 278 operators from Kenya will create business linkages with 35 operators from Uganda. Speaking at the launch ceremony, Uganda’s Deputy High Commissioner to Kenya, Evans Aryabaha, hailed the tourism industry as a powerful catalyst that will enhance the bilateral and cultural relations between the two countries.

UTB marketing manager Claire Mugabi noted Kenya is the biggest source market of tourists in Uganda, and outlined future plans to increase awareness of Uganda as a destination that offers an adventure of a lifetime.



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