By Kojo Bentum-Williams
As part of the ongoing efforts to revive and promote Ghana’s Culture, Arts and Tourism industry to the global tourism market, the sector has begun in earnest with the participation of ongoing 2015 Vakantiebeurs Tourism fair in the Dutch city of Utrecht.
This fair comes after an impressive showing at the World Travel Market 2014, in Excel, London where participants thronged the Ghana Stand to familiarize themselves with the country’s tourism resources and had a special moment during the Ghana Day Celebrations.
The Sector Minister Mrs. Elizabeth Ofosu-Adjare is confident of using this platform to market Ghana’s varied tourist products to the European and Dutch market and also attract foreign investors in the tourism industry to the country.
She added that Ghana also wants to use this opportunity to sustain Dutch interest in Ghana’s tourism and encourage more visitors from Europe to visit Ghana.
The Vakantiebeurs Holiday Show in Utrecht is the main consumer travel show of the year in The Netherlands, with over 122,000 visitors in 2014. The dedicated Trade Day allows industry partners to set up appointments and explore potential business opportunities within the Dutch market.
The 2015 Vakantiebeurs Trade Fair is aimed at giving participating countries the regional platform to explore West Africa’s market of about 300 million consumers.
The trade fair will also afford participants the opportunity to take part in conferences, seminars and workshops on various themes related to the overall objective of the fair.
Ghana’s delegation to the fair is led by the Sector Minister, Mrs. Elizabeth Ofosu-Adjare, Directors from the Ministry, officials from the Ghana Tourism Authority, Forestry Commission, and the private sector development.