The Katika app, which is a two-in-one marketplace and directory that allows users to find and connect with black-owned businesses will officially launch in South Africa on 30th June.
According to IT Web, Katika is derived from the Swahili word meaning inclusive, and has 28 categories to choose from, ranging from food and drink to professional services, health and medicine, as well as agriculture.
“Katika is not only for B2C but also B2B use. Once you’ve found a company you’re looking for, the customer will be able to find out more information not only about the product, but also the brand or company.
There are direct in app links to the company’s website, number and social media pages,” said CEO of Katika Africa, Aisha Jackson.
IT Web adds that the app will be available for download on the Google Play Store and Apple App Store, and it allows users to directly use its search box instead of Google to find black-owned businesses, black-owned products and professional services in the black community.
“Customers have the ability to write reviews and communicate directly with the shops. In fact at Katika we encourage it as peer-to-peer review not only gives constructive feedback to the business, but also allows customers to find quality businesses easier,” added Jackson.
The publication also says that the app was initially launched in the United States in November 2018, with subsequent launches in London and now South Africa. The app uses geolocation software to find black-owned businesses near the person doing the search, with an option to input other locations.
“We want to be available in every place in the world that black people have businesses so that it builds a sustainable, independent global economy. It also stimulates black tourism and culture, because then when you travel, you can still support black-owned businesses and get authentic cultural experiences effortlessly. This helps not only build financial stability, but cultural understanding and black empowerment,” concluded Jackson.
By Nokulunga Xala