The Dubai Department of Economy and Tourism (DET) has been honored with the Sustainable Stand Award at the Arabian Travel Market (ATM) 2025, recognizing its commitment to sustainability in tourism. The award was presented during the event, which concludes on Thursday, 1st May, at the Dubai World Trade Centre (DWTC).
The accolade was presented by an independent panel of judges in recognition of DET’s eco-conscious exhibition stand. An impressive 84% of the stand was constructed from reused materials, while 100% of the components were locally sourced and sustainable. Additionally, DET succeeded in reducing its carbon emissions by approximately 10%, reflecting a strategic, data-driven commitment to environmentally responsible showcasing.
DET further impressed with its sustainable practices throughout the event. The menu featured plant-based, seasonal, and locally sourced ingredients, with sustainable packaging and portion control aimed at reducing food waste. In a bid to minimize paper usage, DET replaced printed brochures with digital brochures and QR codes, offered a limited selection of eco-friendly giveaways, and employed digital data collection to eliminate paper-based forms.
The Abu Dhabi and Qatar tourism boards were also highly commended for their sustainability-focused efforts.
Other ATM 2025 Stand Awards:
Best Stand Design (Over 150sqm):
Awarded to the Oman Ministry of Heritage & Tourism for its authentic design featuring traditional Omani handicrafts and a live food station!
Best Stand Design (50–150sqm):
HeyTrip International received the honor for its vibrant color scheme and smart spatial design!
Best Stand Design (Under 50sqm):
FlyAkeed stood out with its futuristic design enhanced by innovative LED lighting!
Best Stand for Doing Business:
Kerzner International Management was recognized for creating a professional and functional business environment, with dedicated spaces for general and private meetings across two floors!
Best Use of Technology:
A.A. Al Moosa impressed with its interactive screens and striking 3D property displays, offering detailed insights into its hotel portfolio!
Best Stand Feature:
Malaysian Tourism Promotion Board earned praise for its central stage that hosted engaging cultural music and dance performances, effectively showcasing the country’s rich heritage!
The awards were judged by a panel including Nehme Shebab (RX Middle East), Philip Woolner and Sarah Duigan (STR), Dominique Exmann (Oxford Economics), and Otag Fida (DXB Live).
Danielle Curtis, Exhibition Director ME at ATM, remarked: “This year’s entries showcased exceptional creativity, with a strong focus on sustainability, functionality, and visual appeal. Congratulations to all the winners for their outstanding contributions.”
The 32nd edition of the Arabian Travel Market, themed “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” is hosting over 55,000 travel professionals from 166 countries, underscoring Dubai’s growing influence as a global tourism and business hub.
