The country’s Tourism and Hospitality Industry ministry says it will continue to dream big and aim to host prestigious international events as part of the efforts to promote brand Zimbabwe under the recently established National Convention Bureau.
Minister Walter Mzembi said Zimbabwe, which is the reigning 2014 World Best Tourist Destination should plan for the 2034 FIFA World Cup and lead the regional bid.
“There is nothing which can stop us from dreaming big by presenting a regional bid for the 2034 FIFA World Cup,” he said.
Libya-based Zimbabwe national team striker, Edward Sadomba, who paid a courtesy call on Cde Mzembi, said he fully supports the plan and stressed the need for Zimbabweans living abroad to assist government’s efforts in attracting foreign direct investment.
“We fully support government efforts in promoting the country as a safe destination and as Zimbabweans living abroad, we should assist in attracting foreign direct investment,” Sadomba said.
Meanwhile, Chief Mutoko, who gave thumbs up to efforts by Cde Mzembi in projecting the country’s image, appealed to the relevant ministry to prioritise the development of village tourism as it has potential to generate substantial revenue to the fiscus.
The country continues to get international recognition as an attractive destination despite efforts by some western countries to demonise the Zimbabwe.
The European Council on Tourism and Trade recently bestowed the 2014 World Best Tourist Destination Award on Zimbabwe.