MARTINI, the leading vermouth and sparkling wine brand, is raising a glass to celebrate its global 160th anniversary, and the celebrations have arrived in Lagos, Nigeria’s commercial capital.
According to a press release by the firm, on Sunday, December 10, 2023, MARTINI will be taking over the Truth Beach Club with an exceptionally stylish event to celebrate 160 years of Great Taste, featuring world-class mixologists creating signature MARTINI, cocktails, live music performances by Dj Obi, Dj Dope Ceaser, a surprise guest artist, and a display of MARTINI’s evolution through the decades. MARTINI is inviting trendy Lagosians to join the celebrations, with free tickets available at select stores (full list below) when you buy 2 bottles of Martini.
Just as the iconic MARTINI brand has transcended boundaries and eras, one can draw parallels with the entrepreneurial spirit of Nigerians. Over the years, MARTINI has become a favorite among discerning consumers in Nigeria who recognize the brand for its commitment to craftsmanship, quality and exceptional taste. This 160 year anniversary celebration is a way to express gratitude to its loyal patrons.
“MARTINI was founded in 1863 and this year marks 160 years of MARTINI being an icon of great taste,” says Adrian Watermeyer, Commercial Director, Nigeria at Bacardi. “Through the ages, MARTINI has been a symbol of timeless style and elegance, and we are excited to bring that to life in Nigeria with this celebration.”
The art of blending at MARTINI is a skill that has been passed down for eight generations. Today Giuseppe ‘Beppe’ Musso, Master Blender, and Ivano Tonutti, Master Herbalist, continue the legacy of original Master Blender, Luigi Rossi, and blend rare and distinctive botanicals with delicate wines to create the iconic MARTINI products.
MARTINI’s iconic sparkling wines and vermouth expressions, each with their own distinctive taste and character, stimulate the palate and serve as the perfect drink to give an experience that is unmistakably MARTINI. The delicious and complex portfolio range is incredibly versatile and can be enjoyed neat, on the rocks, with tonic or soda water, or as part of a number of different cocktails.
“This year, MARTINI is celebrating its 160th birthday but we are still young. Our knowledge and experience grows with each new generation and that is reflected in the quality and taste of every MARTINI drink and in our commitment to sustainable practices that will secure our future for the next 160 years. That’s what really excites me – our future legacy. This is only the beginning,” says Beppe Musso, MARTINI Master Blender.
The Martini 160 Years of Great Taste anniversary celebration will take place on Sunday, December 10, 2023 at the Truth Beach Club.