Novotel Accra Becomes Accra City Centre Hotel

A visit to Accra nowadays will confuse you if you are used to the hotels in Accra. The African Sun Amber has changed name to become Ibis Styles and the flagship for the Accor group who are the owners of the Novotel Brand. While African Sun pulls out and Novotel moves in.
The former Novotel Accra City Centre Hotel which was the oldest branded hotel in Accra has just rebranded to become Accra City Centre Hotel. As if this is not confusing enough La Plam Royal Beach once the flagship of hotels in Ghana has been handed over to Legacy Hotel group of South Africa to Manage. Legacy Hotel incidentally is the manager of the neighboring Labadi Beach Hotel.
fiestaIt was recently published in Ghana Media that Movenpick Hotel is up for sales. Stories are rife in Accra about the immediate takeover of Golden Tulips Hotel by another
management group. The revolving door management changes in Accra is a sign of growth as new hotels open including the first modern Apartment Hotel in Accra, Fiesta Residences Recently, Ghana’s leading newspaper the Graphic had this to say about the unveiling of the re-branded Accra City Hotel. One of Ghana’s leading outfits in the hospitality industry, Novotel Hotel, is now known as Accra City Hotel.
The name change, is meant to reflect the change of management from French into largely Ghanaian hands. At a cocktail event to officially outdoor the new name, General Manager of the hotel, Mr. Roman Krabel, noted that there was no change in the company ownership and that all other details and structures remained unchanged.
He said the switch from Novotel Hotel to Accra City Hotel took effect from January 1, 2016.“Branding as Accra City Hotel allows us to maintain our leadership position in the market, while attracting more business travel guests from around the world,” Mr. Krabel said.
He stated that Accra City Hotel intends to refurbish its guest rooms, lobby, restaurant, swimming pool and other public areas this year to increase guests comfort and choices.
The hotel was incorporated in 1986 as part of the Novotel chain which has close to 400 hotels and resorts worldwide. The hotel has, over the last few years, seen some fierce competition from Movenpick and the newly-opened Kempinski.
On recent attacks in Burkina Faso and Mali, Mr. Krabel noted that security had been tightened through CCTV surveillance and strict security protocol to ensure the total security of its clients and at the same maintaining its relaxed atmosphere.

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