The Federal Government has reaffirmed its commitment to strengthening domestic tourism as a foundation for Africa’s sustainable travel industry.
In his keynote address at the 21st edition of the Akwaaba African Travel Market opened in Lagos, the Permanent Secretary of the Federal Ministry of Arts, Culture, Tourism and Creative Economy, Dr. Mukhtar Muhammad, described Akwaaba as more than just a tourism expo.
He called it a continental hub of ideas, innovation, and collaboration that has grown into one of the most influential travel platforms on the continent.
Dr. Muhammad noted that over the past two decades, Akwaaba has evolved into a meeting point for global stakeholders, drawing world leaders, international organizations, industry pioneers, and millions of visitors while promoting Africa as a compelling destination for leisure and business.
This year’s theme, “Domestic Tourism in Africa,” he said, is both timely and relevant, stressing that African countries must first build strong domestic tourism to achieve sustainable growth.
According to him, “By encouraging our citizens to explore their own heritage, landscapes, cuisine, and festivals, we are building national pride, creating jobs, and stimulating inclusive economic growth”.
Dr. Muhammad disclosed that Nigeria is prioritizing community-based tourism, upgrading infrastructure, strengthening links with the creative industry, and fostering public-private partnerships to drive growth.
He added that the National Tourism Policy is currently under review, calling on stakeholders to contribute to shaping its direction.
With its cultural diversity and natural attractions, he maintained, Nigeria is well positioned to lead Africa’s domestic tourism renaissance.
Showcasing Nigeria’s cultural and creative assets at this year’s event, the ministry is seeking partnerships in investment, cultural exchange, aviation, hospitality, technology, and youth development.
He emphasized, “Akwaaba provides the perfect platform to deepen collaborations and build networks”.
The Permanent Secretary highlighted the need for Africa to strengthen intra-continental travel, invest in youth, embrace technology, expand public-private partnerships, and most importantly, “tell Africa’s own story to the world confidently and proudly.”
He congratulated the organizers of Akwaaba and urged participants to seize opportunities for collaboration, concluding with a call to build a resilient, inclusive, and prosperous African tourism industry.
SOURCE: newsbulletinng.com
