Ntshona said that tourism has the potential to be the new “gold” that could steer African economies to new heights — and boost the continent’s share of global tourism significantly beyond its current 5% level.
It is essential for Africa’s travel industry to broker partnerships and collaborations for mutual benefit, working together to achieve inclusive economic growth in the tourism sector, said Ntshona.
“We want to get the message across that Africa’s tourism industry is open for business and ripe with possibility. Our continent is a value-for-money destination offering multiple, incredible experiences that will take your breath away, from high-end luxury to bush-whacking fun.”
Indaba 2017 will take place at the Inkosi Albert Luthuli International Convention Centre in Durban from May 16 to 18. In addition to the contingent of South African exhibitors in attendance, countries such as Angola, Botswana, the DRC, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Reunion, the Seychelles, Senegal, Swaziland, Tanzania, Zambia and Zimbabwe will be displaying their tourism-related products and services. They will be joined by international travel buyers, visitors and media.
Phillip Sithole, the head of Durban Tourism said: “The show’s focus on promoting African travel has been very rewarding for the city of Durban, in particular to enable our product-owners to do business with some of the top travel brands in Africa and deepen the relationships with hosted buyers from Africa and around the world.”
Source: travelwirenews.com
