Lack of clear destination marketing strategy and synergy among stakeholders has been identified as the bane of Nigerian travel and tourism sector.
At the Akwaaba African Travel Market 2018 in Lagos on Monday, leading tour operators on the continent were unanimous about the huge tourism potential in Nigeria, but expressed concern over the country’s inability to attract patronage to the sector.
The 2017 Annual Economic Reports of the World Travel and Tourism Council (WTTC) estimated that air travel and tourism in Nigeria contributed 1.7 per cent to the Gross Domestic Product (GDP) in 2016.
Lack of clear destination marketing strategy and synergy among stakeholders has been identified as the bane of Nigerian travel and tourism sector.
At the Akwaaba African Travel Market 2018 in Lagos on Monday, leading tour operators on the continent were unanimous about the huge tourism potential in Nigeria, but expressed concern over the country’s inability to attract patronage to the sector.
The 2017 Annual Economic Reports of the World Travel and Tourism Council (WTTC) estimated that air travel and tourism in Nigeria contributed 1.7 per cent to the Gross Domestic Product (GDP) in 2016.
By Wole Oyebade
Source: guardian.ng
