Raheem Akingbolu
Kasapreko Company Limited has unveiled a factory in Ghana, equipped with world class machinery,which enables the company become a total beverage enterprise, a statement issued by its Nigeria office has stated.
The statement also indicated that the company also launched a new bottle for Alomo Bitters, its flagship brand, to look more attractive to the consumers.
Speaking at the opening ceremony, the Group Chairman and Founder of Kasapreko, Dr. Kwabena Adjei said was quoted as saying that Kasapreko started with just five staff and now has over 600 people in its workforce.
He said Kasapreko has transformed from an alcoholics company to a total beverage company with innovation leading its growth, backed by research to satisfy changing consumer needs.
“The company has always been guided by strong values and the 3 M’s – Quality Material, Manpower and Machinery,” Adjei noted.
The event, which was said to have been witnessed by the President of the Republic of Ghana, Mr. John Dramani Mahama, also had industry stakeholders in attendance. The president was said to have commended Kasapreko for the good image it brought to the country.
“Two weeks ago I launched the ‘Made in Ghana’ campaign to encourage Ghanaians to patronize our locally made products and invest in them. My first encounter with Kasapreko was in 2000, but now the brand is a household name in Africa and beyond. The Government is ever ready to back Kasapreko and provide all the support they need to grow,”Mahama noted.
Upon inspection of the factory, Mahama further added that he is more impressed with the state-of-the-art facilities and this will serve as an example and motivation to other investors.”
The Managing Director/Chief Operating Officer, Mr. Richard Adjei, said that the new factory cost about $70 million and will now be producing the new water brand, Awake Mineral Drinking Water, Carbonated soft drinks and juices.
He also added that the packaging of the flagship brand Alomo bitters was transformed in line with growing trends.
Kasapreko Company Limited is the leading beverage manufacturer in Ghana with products that have sold worldwide under a variety of brands in the bitters, whiskey, gin, liqueur, brandy and wine drink categories.
http://www.thisdaylive.com/articles/kasapreko-unveils-70-million-factory/228965/