The Chief Executive Officer, Tattase TV, John Upah, has been listed as one of the top 100 Tourism Personalities in Nigeria by naija7wonders.
Upah is a highly accomplished media leader with a remarkable track record spanning over two decades in the Nigerian media industry, with a degree in psychology from the University of Lagos and a wealth of certifications in advertising and digital marketing, Mr John has consistently showcased his exceptional leadership, sales acumen, and strategic prowess.
Formerly serving as the Managing Director of Canal+ Advertising NG, Mr John now holds the position of Managing Director at Media Icons Limited, the proud owners of Tattase TV which is a definitive Afrocentric digital multimedia platform dedicated to promoting African food cultures, cuisines, menus, recipes, packaged food brands, beverages, and hospitality, as well as food tourism initiatives across the African continent and the world at large.
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Under Mr John’s dynamic leadership, Canal+ Advertising NG achieved unparalleled success, securing advertisements across numerous channels and catering to French Africa from Nigeria. Notable clients included esteemed organizations such as the Tony Elumelu Foundation and Dangote, a testament to Mr John’s proficiency in client relationship management and innovative advertising strategies.
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Before his role at Canal+ Advertising NG, Mr John founded Media Icons Limited, where he played a pivotal role in establishing Africa’s first-ever 24-hour Afro-centric fashion and lifestyle channel, Quest TV Africa. His entrepreneurial spirit and strategic foresight attracted significant funding from Procter and Gamble Nigeria, paving the way for the successful launch of Quest TV Africa.
Mr John’s illustrious career also includes notable tenures at Kaftan Television and Iroko Partners Limited, where he made significant contributions to the development of multi-channel platforms and formed strategic partnerships with leading brands.
With expertise spanning leadership, sales, business development, marketing, strategic planning, and team management, Mr John Upah epitomizes a dynamic leader poised to drive growth and innovation in Nigeria’s ever-evolving media landscape. As the Managing Director of Media Icons Limited and the visionary behind Tattase TV, Mr John is firmly committed to showcasing the rich tapestry of African food, beverages, and hospitality to the world, while also promoting food tourism initiatives and celebrating the flavors of the Mother continent.
Furthermore, Mr John’s diverse interests extend beyond his professional endeavors. He is an avid football enthusiast who finds joy in watching and supporting his favorite team, Arsenal Football Club. This passion for football serves as a source of leisure and camaraderie, allowing him to connect with fellow enthusiasts and indulge in the beautiful game of football.
In addition to his love for football, Mr John’s profound passion lies in gastronomy and food tourism. He possesses a deep-seated enthusiasm for exploring and promoting the rich and diverse culinary landscape of Africa, recognizing its potential to showcase the continent’s cultural heritage and foster greater appreciation for its culinary traditions.
Through his multifaceted interests and unwavering dedication, Mr John Upah continues to make significant strides in both his professional endeavors and personal pursuits, leaving a lasting impact on the media industry and beyond
