The Ministry of Tourism, Culture, and Creative Arts partnered with Meta to launch a two-day digital skills training workshop aimed at empowering participants with the tools to grow their presence on platforms like Facebook, Instagram, and WhatsApp.
According to mobile.ghanaweb, this training was held from July 14 to 15 in Accra, the workshop was designed to equip officials from the Ministry and its thirteen (13) implementing agencies with practical tools to harness Meta platforms for tourism promotion, cultural storytelling, and the growth of creative enterprises.
Delivering the welcome address, Vitus O Langmagne, Director of Human Resources at the Ministry, described the partnership as timely and strategic in aligning Ghana’s tourism, culture, and creative industries with global digital trends.
He urged participants to fully engage with the training and apply the knowledge gained to enhance both their professional output and personal development.
The training was spearheaded by Mabel Cudjoe, Director of Research, Statistics, and Information Management at the Ministry. She emphasized the importance of building internal capacity to meet the demands of an evolving digital environment.
According to her, participants will receive in-depth training on optimizing both organic and paid tools across Meta’s platforms – Facebook, Instagram, and WhatsApp.
“Modules include content creation, community engagement, audience targeting, campaign performance analytics, and the use of WhatsApp Business and API solutions to improve customer interaction,” Cudjoe noted.
“Participants will also be introduced to Meta Support Pro and the Self-Guide Portal to access ongoing technical and operational assistance.”
The workshop features expert facilitators from Meta’s Public Policy team, including Sade Dada, Head of Public Policy for Anglophone West Africa; Judith Mongala, Ahmad Shehada, and Burak Karagol, Partner Managers for Government and Social Impact; and Victoria Oloni, Public Policy Manager for Anglophone West Africa.
It will also include a special address by Kojo Boakye, Meta’s Vice President for Public Policy in Africa, the Middle East, and Türkiye.
