The organisers of Akwaaba African Travel Market, the leading Pan-African Tourism Expo have confirmed that Jamie-Lee Abtar, Executive Director of BAME Women in Travel CIC and Travel Marketing Consultant, as the lead speaker at the African Youth In Tourism Conference, scheduled to take place as a virtual event on September 22, 2020.
Jamie-Lee Abtar is the Executive Director of BAME Women in Travel CIC, Marketing, Media and Brand Partnership Consultant where she has worked with destinations, tour operators and hotel brand such as the Caribbean Tourism Organization, Sri Lanka Training Program, The Lanterns Hotel Collection, Oceans Hotel Group and Party Hard Travel. She considers her ‘superpower’ to be creating compelling marketing, PR and advertising campaigns to get brands seen in the global marketplace and attract new profitable audiences.
The theme for this year’s conference is: The Role of the Youth in Restoring Tourism Growth in Africa.
Other panelists includes: Chiamaka Obuekwe (CEO, Social Prefect Tours Nigeria), Pauline Marere (Miss Pan-African Queen Zimbabwe), Ann Mwangi Riansavvy Kenya, Paul Ukachukwu (Akwaaba African Travel Market Nigeria), Uwase Annie Aunarite (Client Representative, Primate Safaris Rwanda), Carmen Imbili (Xceptional Tourism Services Namibia), Sam Adeleke (CEO, TravelwithSam Nigeria), Mel Tihapi (CEO, Mel Prods South Africa) and Miss Tourism Ghana, while Dein Laura Gbabo, (Business Dev. Manager – Akwaaba Travel Market will be the host.
Quoting Ambassador Ikechi Uko, organizer of AKWAABA African Travel Market, “For Africa, the COVID-19 pandemic has provided an opportunity for the continent to build a new tourism profile.” According to report, the travel and tourism industry in Africa lost $55 billion To COVID-19. However, studies show that the millennial might hold the future of growth for tourism post-lockdown as they are more likely to travel. Do the youths know their role and are they prepared for the responsibility?
Akwaaba African Travel Market, the leading Pan-African Tourism Expo is the first travel and tourism fair in West Africa. Scheduled to host its 16th edition this year, Akwaaba has attracted leading experts and stakeholders in the travel, tourism, aviation and hospitality industries from different parts of Africa and the world. In addition, several important dignitaries such as presidents, ministers, ambassadors and high commissioners from different parts of the world have graced the annual event. The 2020 Akwaaba will be hosted as a virtual event.
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