The Ministry of Youth Affairs, Creative Economy, and Sports has partnered with the Ministry of Tourism and Wildlife to promote sports tourism as a key driver of economic growth in Kenya.
This collaboration aims to attract both local and international tourists by leveraging the country’s rich sporting talent and natural attractions, positioning the nation as a premier destination for sports enthusiasts and tourists alike.
READ: Africa: Kenya Unveils Mountain & Trail Series to Boost Sports Tourism
According to the ministry, through this collaboration, Magical Kenya will serve as the sports activation partner, aiming to position Kenya as a global sports
Ministry of Corporatives and SME to also partners to explore incredible opportunities for youth entrepreneurs.
The partnership kicks off with the Magical Kenya Open and the World Safari Rally Championships coming soon.
