Morocco generated MAD 97.9 billion (approximately $10 billion) in tourism revenue during the first eight months of 2026 according to data from the National Tourism Observatory, representing a 10 per cent increase compared with the corresponding period last year, as the North African country continues to strengthen its position as one of Africa’s leading tourism destinations.
According to Morocco World News, the data reflects a 10% increase compared to the same period a year earlier, the Tourism Observatory said, reporting 30.9 million overnight stays in classified tourist accommodation establishments across the country.
The number marks an increase of 8% compared to the same period a year earlier. The observatory attributed the increase to a rise in the occupancy rate of classified tourist accommodation establishments in Morocco. The rate stood at 57%, up one percentage point compared to the same period last year. Overnight stays in several destinations experienced increases, including Rabat, which recorded an increase of 18% during the first eight months of 2026, followed by Ouarzazate with 16%, Casablanca with 11%, and Agadir with 10%.
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The other regions that also recorded the highest increases included Marrakech with 9%, Al Haouz with 9%, Tangier with 7%, Fez with 7%, and Errachidia with 7%. Arrivals at border crossing points exceeded 14.1 million visitors over the first eight months, marking an increase of 4.5% compared to the same period last year. The trajectory reflects Morocco’s strong momentum in strengthening tourism and its appeal. The North African kingdom attracted over 19 million tourists, a record-breaking figure that marked a 14% increase compared to 2024.
Beyond the observatory data, statistics from the Ministry of Tourism in October suggest Morocco welcomed 15.7 million tourists by the end of September 2026, a 5% increase compared with the same period last year. The increase represents more than 717,000 additional tourist arrivals compared with the first nine months of 2025, the ministry said in a statement. September alone recorded more than 1.5 million tourist arrivals, up 8% from the same month in 2025.
