Nairobi is gearing up to welcome the Magical Kenya & East Africa Regional Tourism Expo (MK & EARTE) 2023 from November 20th to 22nd at the Kenyatta International Convention Centre.
This significant event aims to boost tourist arrivals and showcase the region’s allure on a grand scale.
According to capitalfm.co.ke, It will bring together 160 agents (buyers) from Kenya’s key source markets.
They will then be taken on 3-5-day familiarization trips to sample the products before a three-day business-to-business (B2B) forum with over 25 exhibitors and more than 700 trade visitors.
READ: Africa: The Magical Kenya Travel Expo attracts exhibitors from 35 countries
“The 3 day B2B forum is based on prescheduled appointments with a smart matchmaking tool and guaranteed meetings,” Magical Kenya said in a statement.
EARTE, which is an annual regional travel fair showcasing the region’s diverse tourism and trade opportunities, is hosted by the East African Community partner states on a rotational basis.
The inaugural regional tourism expo was hosted by the United Republic of Tanzania (URT) in October 2021 in Arusha.
A subsequent event was held in Burundi’s capital, Bujumbura, in September 2022.
“As Kenya hosts the third edition of EARTE, the two events MKTE & EARTE have been combined into one event, creating more value and enhancing the level of engagement at the show for all the participants,” it added.
