East Africa’s travel exhibition and one of Africa’s flagship Tourism exhibitions, The Magical Kenya Travel Expo has attracted participants from 35 countries across the globe.
The annual, high profile international tourism exhibition organized by the Kenya Tourism Board (KTB) which is to be held between October 5-7 5th-7th October, brings together 160 hosted buyers and over 200 exhibitors from some of Kenya’s key source markets in Europe, Africa, Asia, and the Americas.
According to The Star, Kenya Tourism Board CEO Betty Radier says that the expo, which will be hosted at the Bomas of Kenya and will go a long way in highlighting the diversity and richness of Kenya’s tourism industry. “This year we shall be hosting MKTE at the Bomas of Kenya which has a facility that will enable us to showcase the best of Kenya. The expo is a good opportunity for us coming out of the Covid-19 pandemic,” she said.
She added that the expo will provide a platform for trade with hosted buyer partners to interact and explore business opportunities. “This is yet another opportunity for our hospitality industry to network and explore business opportunities at the leading travel trade expo in East Africa,” Radier said. According to her, increased participation in the event is a testament to the growing recognition of MKTE as Africa’s show of choice as well as Kenya’s global stature as a Meetings, Incentives, Conference and Exhibition (MICE) destination.
The expo is expected to offer an ideal platform for B2B meetings between leading African products and top-producing global buyers. The pre-scheduled appointment system between exhibitors and hosted buyers is instrumental in driving business discussions. The expo which is now in its 12th edition is designed to boost African sales from major global comes at a time the industry has been on a recovery path.
The sector earnings more than doubled to Sh167.1 billion between January-August 2022 compared to Sh83.2 billion recorded in a similar period last year, according to data from the Tourism Research Institute (TRI). Total arrivals increased by 91.3 per cent to 924,812 compared to 483,246 in the same period last year.
Prior to the expo, tourism buyers and the media will be hosted on a 5- day tour of tourism experiences and products across the country for the first-hand experience that the country has to offer.